Scalable experiences built around real-world challenges
From first-line managers to senior leaders, we build practical, measurable programs that strengthen judgment, accountability, collaboration and performance.
Leadership is everyone’s responsibility. The ART of Leadership is how we practice it.

Leadership programs
Capability building at scale, at every level of leadership
You might be a first-time leader working out how your role has changed, a senior leader trying to build psychological safety across a division, or an executive shaping the whole system.
We build that capability at scale — through blended learning, content and experience design, engagement, tailored programs and strategic partnerships.
One architecture, designed once, delivered in the languages and regions where the work actually happens.
We build journeys in partnership with you to address the specific needs of your leaders and organization. Here are some of the building blocks that organizations can choose from.
Leading Self & Others
From expert and doer to enabler
- Building trust
- Clarifying expectations
- Giving feedback
- Creating ownership
- Making good decisions
- Helping others grow
Leading Across Boundaries
From owning the answer to mobilizing collective intelligence
- Making sense of complexity
- Influencing without authority
- Navigating tensions
- Collaborating across boundaries
- Turning strategy into coordinated action
Leading the Enterprise
From optimizing your part to shaping the wider system
- Enterprise thinking and future-shaping
- Culture and organization
- Leading beyond the organization's edges
- Succession and executive talent
- Digital and AI leadership
- Leadership through transformation
Why Ludic
Three capabilities that make the difference
Our programs are customizable and built to scale, enabling organizations and their leaders to adapt to the challenges in front of them.
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Faculty
A network of 40+ subject-matter experts, academic faculty and practitioners. They are chosen for the cohort based on sector, seniority and language.
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Technology built for the journey
SmartLab is our digital experience platform for learning, collaboration and engagement. It connects the experience between live sessions and integrates with the Learning Management System or People Systems that power your organization.
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Design once, then scale
One architecture, delivered locally. A program is designed once and then runs across regions and languages without being rebuilt each time.
- Countries delivered
- 60+
- Engagement across cohorts
- 98%
The shift
Leadership has shifted
In today's business world, leaders must help people navigate complexity, build shared understanding and move forward together.
From having the answers
To helping people make sense of things together
From motivating others
To creating the conditions in which motivation and ownership emerge
From solving everything yourself
To enabling others and sharing responsibility
From predicting and controlling
To experimenting, learning and adapting
From individual performance
To collective intelligence
From optimizing your part
To enabling the wider system to thrive
The methodology
Leadership development is ART
Our methodology underpins leadership development at every level, developed with Reimagined Value and grounded in behavioral science. It develops both the capabilities leaders need and the capacity to use them well — consistently, confidently and under pressure.
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Awareness
Leaders learn to see more clearly — noticing patterns, managing attention, reducing cognitive load and reading the wider system they are standing in. Awareness gives a leader a simple way to make sense of a situation, so the next move is clearer.
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Resilience
Leaders build the conditions to respond steadily under pressure: emotional regulation, psychological safety, a sustainable pace and a stable team. A resilient leader is the reason a team reads a hard situation as a challenge rather than a threat.
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Transformation
In complex systems big plans age quickly, and progress comes from short, rapid learning cycles: experiments, feedback loops, peer learning and applied practice in real work. What we are really building is the skill of learning faster than the world changes.
Real work is the curriculum, not a tidy example from another industry. Every ART journey moves continually between:
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Knowing
What leaders understand.
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Doing
What they practice and change in the work.
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Being
How they show up when the pressure is on.

Developed with
Human-centered leadership at scale
Reimagined Value brings decades of organizational and leadership experience together with a behavioral-science grounded philosophy. Their work is about how leaders see, think, relate and decide — and how they shape the conditions in which people and teams truly thrive.
Between us we build a setting where leadership learning is part of the work rather than an interruption to it.
The shape of a journey
Sequenced around the work
A leadership journey is more than a series of scheduled sessions. Each module moves through the same five practices: see the challenge, expand perspective, practice in the work, reflect and make meaning, then integrate and adapt. The practices repeat across the journey, with each cycle grounded in the real challenges the cohort is carrying.
Here is an example: a fourteen-week blended leadership journey for a single cohort.
Components
Every journey is built around the challenge
We combine the right mix of learning, coaching, practice and support around the outcomes the program needs to achieve. A short virtual journey and a multi-level program running over several months may use many of the same components — what changes is the combination, sequence and intensity.
Before
Setting the ground
- Diagnostic and profile set-up
- Session pre-work
- Manager alignment
- Introduction to the journey
In the room
Where the cohort works together
- Capability labs
- Masterclasses with subject-matter experts
- Keynotes
- Business challenges
Between sessions
Where the practice happens
- Peer pods and learning circles
- Peer coaching
- Executive coaching
- Micro-learning and self-paced modules
- Presence and voice
After
Making it hold
- Post-work and reflection
- Action learning projects
- Manager check-ins
- Impact sprints
- Community of practice
How we deliver
Expertise. Experience. Evidence.
Effective leadership development needs more than good content. It needs the right expertise, an experience people engage with, and evidence that the learning changed something.
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Expertise
Deep expertise in leadership, strategy, people engagement and communications — built over two decades with the world’s leading organizations and academic faculties.
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Experience
We are deeply experienced, and the experience we create is the difference. Our events, SmartLab platform, methodology and creative studio engage people, not just inform them.
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Evidence
SmartLab already shows what our work moves. SmartLab Signals takes it further — reading a program's own data for movement rather than attendance, and turning that into a read on impact and return a board can act on.
Evidence
Measure impact, not just participation.
Attendance and satisfaction show that people took part. We go further — measuring whether capability changed, whether new behaviors are showing up in the work, and whether the program is contributing to the business outcomes it was designed to support.
Capability
What can leaders do now that they could not do before?
Behavior
What are they actually doing differently — and are they still doing it when we look again later?
Relationships and conditions
What is changing in trust, ownership, collaboration and decision-making?
Business movement
What changed in the business priorities the program exists to influence?
SmartLab Signals
From participation data to evidence of impact
SmartLab Signals uses the data a program already generates to show where capability and behavior are moving over time. It helps distinguish meaningful change from noise, connects program activity to the outcomes that matter, and gives leaders a clear view of impact from the earliest stages of the journey.
Program data
Everything the journey generates
- Attendance and completion
- Activity and participation
- Module ratings and response rates
- Session, resource and discussion use
Signal vs noise
What is movement and what is noise
- Patterns across a cohort
- Trends over the length of a journey
- Outliers worth a conversation
- One cohort measured against another
Capability shift
Before and after, per leader and per cohort
- Skill-confidence assessments and pulse checks
- Leadership judgment and decision quality
- Behavior signals from the workplace
- Trust, accountability and team health
Impact & ROI
A read a board can act on
- Behavior change set against business outcomes
- Progress on the priorities that matter
- Longevity, revisited at a year
- In the scorecard language you already use
SmartLab Signals, in SmartLab's demo project — impact, behavior change and participation.
Leadership work we have delivered
All case studies-

Dynamic face-to-face event experience to galvanize support around a future vision for a leading global retailer
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Learning
Executive innovation program

Building an innovation-focused leadership team and culture through immersive learning for executives
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A learning fair to secure strategic buy-in from over 950 employees
We have delivered sustainable growth for these organizations
Ideas travel into the room from many places
We work with faculty, researchers, practitioners and unconventional thinkers across disciplines, because a complex leadership challenge rarely belongs to a single field.
Delivered with
SmartLab is the award-winning digital experience platform that enables collaboration and alignment through learning, engagement, resources, discussion and insight.

Conversation starters
The thinking behind the work
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The Curious Advantage
The bestselling book by Paul Ashcroft, Simon Brown and Garrick Jones — the case for curiosity as the greatest driver of value in the digital age.
Read more about The Curious Advantage -
Digital Humans
Paul Ashcroft and Garrick Jones on turning organizations into agile, human-centric digital enterprises, drawing on complexity theory and anthropology.
Read more about Digital Humans -
The Curious Advantage Podcast
100+ conversations with leaders and thinkers on curiosity, change and the future of work.
Read more about The Curious Advantage Podcast
Let's talk
What is the leadership challenge underneath your business challenge?
Let's explore it together.
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