Publishing
The thinking behind the work

New book
The Curious Imperative
Why questions beat answers in the age of AI
For most of history, knowing things was the hard part. Now an answer arrives in seconds, fluent and confident and usually good enough. The hard part is knowing which question to ask.
With a foreword by José Manuel Barroso, President of the European Commission, 2004–2014.
More books
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The Curious Advantage
The greatest driver of value in the digital age
The book that named the idea and set out the 7Cs — the model the new book builds on. Available in print, digital and audiobook.
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Quantum Leadership
A New Operating System for Curious Leaders in Uncertain Times
In Quantum Leadership, Garrick Jones explores what quantum mechanics can teach us about leading teams, navigating uncertainty and creating organizations that thrive in complexity.
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Digital Humans
Thriving in an Online World
A dynamic guide to transforming organizations into agile, human-centric digital enterprises.
Drawing from diverse disciplines like complexity theory and anthropology, the authors offer practical insights and illuminating case studies to navigate the complexities of the digital landscape.
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“Shifting to digital is not business as usual with a new tagline. Digital transformation requires a significant shift in the mindset of leadership”
Alive
Digital Humans and Their Organizations