Publishing

The thinking behind the work

The Curious Imperative by Paul Ashcroft, Simon Brown and Garrick Jones, with a foreword by José Manuel Barroso

New book

The Curious Imperative

Why questions beat answers in the age of AI

Paul AshcroftSimon BrownGarrick Jones

For most of history, knowing things was the hard part. Now an answer arrives in seconds, fluent and confident and usually good enough. The hard part is knowing which question to ask.

With a foreword by José Manuel Barroso, President of the European Commission, 2004–2014.

More books

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    Paul AshcroftSimon BrownGarrick Jones

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    The greatest driver of value in the digital age

    The book that named the idea and set out the 7Cs — the model the new book builds on. Available in print, digital and audiobook.

  • Quantum Leadership by Garrick Jones, book cover

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    A New Operating System for Curious Leaders in Uncertain Times

    In Quantum Leadership, Garrick Jones explores what quantum mechanics can teach us about leading teams, navigating uncertainty and creating organizations that thrive in complexity.

  • Digital Humans book cover

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    Drawing from diverse disciplines like complexity theory and anthropology, the authors offer practical insights and illuminating case studies to navigate the complexities of the digital landscape.

  • “Shifting to digital is not business as usual with a new tagline. Digital transformation requires a significant shift in the mindset of leadership”

    Paul AshcroftGarrick Jones

    Alive

    Digital Humans and Their Organizations

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